Export to Romania/Private and public networking

1. starting point: A successful Belgium SME with a top technology in ANPR (Automatic Number Plate Recognition) wanted to grow its turnover but had no experience in export. Considering the potential market and the EU funding available, Romania was obviously a promising target.
2. action: Our marketers confirmed the huge potential for ANPR products in Romania (16 000 kilometres of National Roads with a dramatic traffic congestions expected within the next 4 years. We selected the major public and private players on the market based on a set of criteria agreed with the Client, and organised a business trip to Bucharest to meet them and demonstrate the technical supetriority of the products.
3. result: The Belgium SME is now well-known in the Romanian ANPR industry and its local distributors are selected. It will be in the best position to harvest market share and profit when the ANPR market is fully mature, in a couple of years’ time.